My Story
It all begins with an idea.
From a young age, my passion for sports ignited a fire that developed into a lifelong performance, resilience, and discovery journey. I was fortunate to be raised in an environment where inspiring coaches and exceptional athletes were not only mentors but living examples of what dedication, innovation, and heart could achieve. These early experiences shaped my worldview, fuelling my determination to excel on the field and uncover the mysteries behind athletic performance and recovery.
Throughout my formative years, I gravitated toward the pulse of the game. Whether it was the raw, unbridled energy of rugby at a junior national level or the strategic finesse required during my time at prestigious institutions like Hilton College in South Africa, I absorbed every lesson with wide-eyed enthusiasm. I even ventured into the world of endurance sports, trying fell running training to compete in the world-famous Wilson run at Sedbergh School and experiencing an altogether different measure of physical and mental challenge. Each sport taught me that athleticism isn't solely about strength, speed, or endurance but is also deeply influenced by the blood in our bodies.
It wasn't until later that I discovered the secret subtly connecting all these elements: our blood. While everyone discusses power, strength, muscle mass, lactic tolerance, and VO₂ max, I realised that the true performance enabler is the nutrients and oxygen transported by our blood. My fascination with this vital system grew, and soon, I found myself on a quest to bridge the gap between sports passion and scientific fact. I sought non-medical solutions to support my client's tools that would empower them with actionable insights into their own physiology.
My journey then took an academic turn as I decided to get a degree in Sports Business Management at Hartpury University. This decision marked a pivotal moment in my career: transitioning from a professional rugby player whose path was steeped in the spirited camaraderie and fierce competition on the pitch to a businessman and scientist with a mission of it. My academic years were not just about learning theory; they were filled with real-life experiences, rigorous experiments, and countless hours spent in libraries and on training pitches, all converging to enhance athletic performance through the lens of science and business.
In 2022, I moved to Perth, Australia. The memories of playing under the hot, open skies on the waterfront with Neddies (Nedlands RFC) in Western Australia and competing at the highest level of rugby are engraved in my heart. These chapters of my life were about achieving victories on the field and understanding the intricate dance between physical exertion and recovery. I witnessed firsthand how precise nutritional support and innovative recovery strategies could transform an athlete's capabilities. These insights have driven me to create a support system that demystifies the role of blood in fuelling our performance.
'A system where science meets passion.'
Today, I invite you to join me on this exciting journey into the next performance phase. Here, science doesn't just reside in textbooks; it pulses through every drop of blood, empowering us to unlock our fullest potential. Whether you're an athlete eager to push your limits, a coach seeking deeper insights into performance optimisation, or someone passionate about understanding how your body works, let's explore together the undeniable power of science in transforming lives—one heartbeat at a time.